3 Ways to Perfect the Kids OTT User Experience

The kids OTT space is becoming increasingly competitive. Giants like Netflix, Amazon, and Disney are investing in children’s entertainment, while smaller players like Hopster, PlayKids, and ToonGoogles are also offering kid-specific streamable video. To stand out in the growing market, these video providers have to ensure that they not only provide large pools of high-quality content — they also have to give viewers a high-quality experience.

In order to catch up and capture younger eyeballs, there are three main ways kids’ OTT providers can improve their user experience.

Discoverability: These days, offering great, exclusive content isn’t enough. Providers need to ensure that users are able to navigate the wealth of content offerings and easily discover content that suits their interests. This is true across the OTT industry, but especially true for young viewers who are just getting their feet wet as regular viewers. A seamless interface and personalized recommendations can help users become users of your app for years to come.

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