Lively Video Boosts Business to the Top Tier

Live streams bring greater attention and more money

On their never-ending quest to draw eyeballs to products, marketers increasingly turn to live streaming. The name of the game is more business and sales.

Live streaming is the perfect opportunity for brands to take consumers behind the scenes, which piques their interest in the people who make a company come alive.

“Start with the 10x10 framework,” Liu said. “Write down the Top 10 frequently asked questions about your business, product or service. Then jot down the Top 10 should-ask questions — what customers should be asking but they don’t know because you’re the expert.

“When you’ve done the exercise, you’ll have 20 ideas that you can turn into a show,” she said. “Repurpose every broadcast to extend the lifespan of your content — such as a blog recap, Facebook post, Twitter thread, Instagram Story, one-minute video, audiogram, podcast, Quora, YouTube playlist and GIFs.”

She recommended doing live streams of product demonstrations, interviews, promoting live shopping and tutorials.

“It’s time to get creative,” Liu said. “Organize all of those live streams into a single playlist. Viewers can binge watch to learn more about you.

“Once viewers realize that you’re answering frequently asked questions, they’re more likely to ask more questions,” she said. “You can learn…

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