Big Brother Naija S7

Twitter Analysis of the Big Brother Naija Level Up Season

The seventh season of Big Brother Naija, the biggest reality television show in Nigeria and Africa, premiered on Saturday, July 23, 2022. The season debut came after the introduction of 12 roommates in one house on July 23 and 12 more in another house on July 24, changing the usual pattern of having 20 housemates in one house.

Twitter data was gathered, then analysed to determine how the show’s online audience responded, with the result highlighted below.

Between 7 p.m. and 1.59 a.m. on the first day, 183,477 tweets were collected from 55,126 Twitter users. 102,644 of the tweets collected were retweets, while the others were original tweets.

Between 6 p.m. on July 24 and 1:59 a.m. on July 25, 207,200 tweets were collected from 51,823 users. Of the total number of collected tweets, 112,499 were original tweets, and the remaining 94,701 were retweets.

At the beginning of the season, an analysis of each housemate’s social media audience on numerous social media sites (Twitter, Instagram, and Tiktok) was done. The housemates with the most social media presence on each platform are shown below.

Beauty Tukura emerged as the most influential housemate, seeing as she was already active and had a decent following across all the major social platforms

11 of the 24 housemates came from either Edo, Imo, Ondo, or Anambra, according to an analysis of each housemate’s state of origin, with most housemates (five) hailing from Edo state.

The colour of the first Big Brother Naija house provoked a lot of conversation on the first day. More than 500 of the collected tweets were about the colour and general interior design of the house.

According to our sentiment analysis based on colour, most of the audience appreciated the colour. 37% of the 500 tweets about colour were positive, 27% were negative, and 36% were neutral.

The visual below shows how frequently each housemate was mentioned. Phyna was the most mentioned housemate on the first day, reaching over 6000 mentions, while Cyph had the least mentions. On the second day, Bella was the most discussed housemate, with 7429 mentions, while Chomzy had the least.

A word cloud from the tweets collected shows that GenZ was a common conversational subject. This conversation was sparked by the fact that several of the housemates are GenZ. 14 of the 24 housemates are below 25, which is the average age of all contestants, and 10 of the 14 housemates are ladies.

The Big Brother Naija TV show began with a great start this season. More tweets were collected than at the beginning of the previous season, due to the Twitter ban that coincided with last season. Weekly analysis of the show will be posted on our social platforms.

Twitter : @FutureOfWorkA

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